There’s a debate over autotweets, or scheduled tweets during times of tragedy
This post kicked it off: Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings. This post reinforced the point, with kinder language, but with words that bite: A Letter To Those Of You With 1,500 Twitter Followers Or Fewer.
And we’re off. Knock down. Drag out. Online scrap. It’s not productive.
The point of the post?
While the news about the tragic bombings at the Boston Marathon was just being broken, and for several hours afterwards, most companies shut down their promotional efforts on Twitter and other social media.
Most people and organizations rightly came to the conclusion that to continue to hawk their wares while a national tragedy was unfolding (and people were using Twitter to get and exchange news) was a little insensitive, to say the least.
Most brands stopped. And while I generally dislike the term “personal branding” because I believe within a company — that is a team environment — it is divisive some people have become brands. In a company, this means there’s an inverse correlation between productivity and ego. Read More…