Every now and again a book comes along with the potential to change minds. Though I pour through dozens of books every year — often “cheating” by listening to audiobooks on long drives, those that really capture my mind are far and few between. The audiobook YOUtiliy by Jay Baer however, is certainly time well spent.
He breaks down the concepts of content marketing with a simple elegance that crystallizes why this is so important. It’s a style he’s perfected on his blog, Convince and Convert, and it came through in this work. His mantra of “hype free” will not disappoint.