I had mentor once that used to say: you may not remember what people say, you may not remember what people did, but you will always remember how people make you feel.
Over the years, I’ve found that to be true – and it’s true of Gini Dietrich. I don’t really remember how or when I first bumped into Gini online, but I do remember being surprised at her responsiveness. Not just with me, but with everyone. The commenters on SpinSucks are a community onto ourselves; the “crazies” as she affectionately calls us.
Here was an influential PR pro, with tens of thousands of followers, as CEO of Arment Dietrich with a business to run, taking time to respond to individuals as individuals. It was beyond impressive – and a lots of people noticed. Gini makes you feel good, and I often wonder if that’s a talent that can be learned but not taught.
If you peruse her posts regularly, you’ll begin to pick up that Gini has had some tip-toe-to-the-edge-of-failure experiences in the business world. Even so, there was always some detail in between I had wondered about…and Gini agreed to answer the five hardest questions I could think to ask.
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S&S: You’ve often written you used to work for a Top 10 PR firm. Then you left and started your own company. How did that evolution take place? Did one day you just decide to resign and go put out a shingle, or was this something you had been planning or something else? Spontaneous? Read More…