by Frank Strong
John Barnett: What a retired Navy Master Chief and PAO can show us about the power of Twitter and resiliency in PR. (Photo: Twitter profile)
I don’t remember when I met John Barnett, but I’m pretty sure I know where I met him. We met on Twitter, perhaps two or three years ago, but have never quite gotten past 140 characters.
A week or so ago, I contacted John, a retired Navy Master Chief Petty Officer for this occasional series – the Off Script series – first started this past July. We’ve traded several emails to finalize this post and it just so happens I’m writing the introduction on the eve before Twitter begins trading shares on a public stock exchange.
It seems fitting because the purpose of this series in many ways is for me to both get to know some of these connections I’ve made on Twitter on some deeper level – and it’s also the chance to introduce these good people to this community.
Interviews with people who are Internet famous are plentiful – I’m after people like John – ordinary people like you and me – who are getting the job done every day. More to the point, it underscores how a social network like Twitter changes everything, because it connects people we might not have otherwise met by exchanging messages no longer than 140 characters long.
Imagine pitching that concept to a venture capitalist in 1999; it would have been laughable. On November 7, 2013, Twitter will raise several billion in capital, but the real value is in the connections we make with people like John.
And on to the interview… Read More…