by Frank Strong
Ian lipner is a vice president with LEWIS PR and leads the firm’s Washington, DC office
We have to listen carefully to find them, but they are out there.
The silent but brilliant minds. These people don’t pen PR or marketing blogs, fire off dissenting opinions in comments and aren’t streaming a feed of hot content. We won’t find them on the speaking circuit, or quoted in the trades, or promoting their latest book. They are discreet, reserved and generally getting it done for their clients with a quiet professionalism.
Ian Lipner, in my view, fits in this category. He’s a throwback of sorts, to the time when PR wasn’t the headline, quote or the story. You won’t find him online championing what’s hot now, but if you’re lucky enough to grab a quiet lunch with him in an undiscovered DC restaurant, listen carefully, because he’s been pretty darn good, by my accounting, at forecasting what’s next, and often, long before its cool.
Ian has both opened and led the DC offices of LEWIS PR, which is a sizable and growing independently owned PR firm. LEWIS PR ranked #39 and #40 in 2011 and 2012 respectively, on Paul Holmes’ list of the 250 firms, which ranks firms by revenue.
Within agency circles, and certainly in Washington, DC, Ian is a familiar name, perhaps even a frenemy of sorts to many. For corporate PR types, I’m betting he’s the smartest PR pro you’ve never heard about. He’s genuinely humble, polite and generally, a really decent guy.
I’ve been fortunate to have known Ian since the last time America saw a sock-puppet in a Super Bowl commercial. In this way, I’ve seen him in multiple roles as a competitor, friend, peer, and twice the lead for my PR agency of record. Read More…