Sword and the Script

8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing



by Frank Strong

8 Epic Takeaways from Joe Pulizzi Epic Content Marketing

There are a lot of business books that claim to have something for everyone – from beginner to expert.  Epic Content Marketing, by Joe Pulizzi, is one of the few that fulfills that promise.

Recently I finished his book, and as it is with many books I consume these days, I listened to the audio version – all 8.5 hours of it – over the course of several long drives. It was well worth the time invested and I’d recommend it to anyone in marketing, if you consume one book by year’s end, make Epic Content Marketing that book.

Pulizzi says he first started using the phrase “content marketing” in 2001 when working for a custom publisher.  Few marketing executives had an interest in “custom publishing” but the term content marketing seemed to resonate. Read More…

Be Sociable, Share!
Read More

Is LinkedIn Becoming a Spam Paradise?



by Frank Strong

reelSEO linkedin

When Grant Crowell received four LinkedIn messages in a single week pitching Mark Robertson’s ReelSEO video summit, he was fed up.

It was the same message sent four different times, from three different people, including Greg Jarboe, co-founder of the marketing firm SEO-PR.

“LinkedIn is about making real connections,” he said in a message complaining to ReelSEO posted to Twitter.

The response to that complaint from the official ReelSEO Twitter handle was dismissive, “Opt out – it’s that simple.” Read More…

Be Sociable, Share!
Read More

Improve Marketing ROI 700% with this One Weird Trick!



by Frank Strong

One wierd trick morpheus
There’s one weird trick that can solve all of your marketing problems. It’s a magic bullet that’s so incredibly effective, it’s amazing that more people don’t know about it.

Marketing agencies HATE this psychologist!

After more than 10 years of rigorous study, a psychologist has discovered how you can improve marketing:

  • Create massive awareness
  • Drive astronomical traffic
  • Develop thousands of leads
  • Convert more 80% of your leads

It requires no upfront investment, very little effort and you’ll start converting leads to sales in a week.  Best of all it is absolutely guaranteed. Click this link now to find out this amazing secret. Read More…

Be Sociable, Share!
Read More

PR Pros learned to Drink Coffee from a Goat



by Frank Strong

PR Pros learned to Drink Coffee from a Goat

Son of a goat!  It can be the ultimate slur, or simply an expression of surprise, which is the case here. Who knew we learned to drink coffee from a goat?

It’s true according to the video embedded nearby, which I first spotted on Visual.ly and attributed to PhD Comics.  The reality is, comics are hard to take seriously, unless they have earned a doctorate and taken a long view of a daily habit.

Allegedly a goat header in Ethiopia observed his goats were rather spry after eating coffee beans.  Add water, boil, and the rest is history.

The video is less than 90 seconds long: Read More…

Be Sociable, Share!
Read More

Off Script #8:  Mitch Joel, How a Period Begins a Conversation



by Frank Strong

 

The period used to be the end of the story. Period.  End of story.

Today, it’s just the beginning.

In many ways Mitch Joel has built a business around this concept and recently he (and his partners) sold that business to WPP.  There may have been a period or two in the acquisition agreement, but again the conversation is just getting started.

Typically, Off Script interviews are conducted by email, but this will be the first conducted by Google Hangout. Moreover, I asked Mitch – a blogger, author, podcaster, speaker and entrepreneur – for 15 minutes and he ended up giving me about 30. Read More…

Be Sociable, Share!
Read More

Infographic:  Content Marketing Strategy Conundrum



by Frank Strong

Content Marketing Strategy Conundrum

If you don’t know where you’re going, then any road will take you there as the old adage says.  The challenge for many businesses is they do know where they want to go, but they aren’t sure – or there isn’t consensus – on how to get there.

Conceptually, strategy is pretty simple and follows a logical flow:

1. Business strategy first
2. Then marketing strategy
3. Then functional strategies, like content strategy

Ideally, each child strategy is nested with the parent. In reality, strategy is far more complex, requires research and the time to metabolize that research into meaningful and executable plans of action. Read More…

Be Sociable, Share!
Read More

3 Free PR Photo Hacks



by Frank Strong

3 Visual Hacks for PR Pros

As a species, we’ve been communicating visually a lot longer than we have the written word.

Children often doodle before they learn to write. We intuitively understand a map even if the legend is written in another language. The first known written language started somewhere around 2,900 BC, while the origins of modern humans date back some 500,000 years.

I’m can’t remember who put that idea in my head – I owe them a link – but it’s stuck with me: We are genetically programmed to be visual creatures.  The research on the impact of visuals in press releases, blog posts and even tweets is nearly unanimous:  Images drive interest and that interests lasts longer.  Read More…

Be Sociable, Share!
Read More

Infographic: The State of Native Advertising is…Confused



by Frank Strong

State of Native Advertising is confused

He may not know it, but Shel Holtz has been taking up a little space in my home for the better part of a decade. His book, Public Relations on the Net, was required reading in a graduate class in 2001.  This has made him one of my infuencers before influencer entered the popular PR lexicon.

When he recently wrote, what appeared to me an endorsement of native advertising as a tactic, it caused me to do a digital double take. This is because I believe native ads are engineered to be misleading. Read More…

Be Sociable, Share!
Read More

Sign of Content Marketing Times: CMO, Survey and a VC



by Frank Strong

content marketing CMO

Jeff Jones took two unusual steps among executives in large enterprises.  First, he responded.  Second, he responded with humility and grace.

As the CMO of Target, Jones was responding of course, to a Gawker story that circulated the social web last week, where an anonymous employee attacked the company’s culture.

The Target culture is very Minnesota – it’s very passive aggressive. They expect you to conform to them, to be “Targetized” and drink the Koolaid. If you aren’t super bubbly, super social and passive aggressive, you get told that you’re a problem. Being direct, wanting to actually get your work done, asking questions and pushing back are all viewed as bad things and you’ll be told to tone it down or you’ll be pushed out.

Culture is about as central to a business as its model.  As Peter Drucker famously said, “Culture eats strategy for breakfast.” Read More…

Be Sociable, Share!
Read More

Infographic: The Biggest SEO Fear



by Frank Strong

SEO Greatest fear

Panda’s may be in need of some PR.  First the world is confused as to whether it’s more closely related to bears or raccoons and now Google has Google-bombed its namesake.

The one-time lovable and cuddly-looking species – which even has its own reality show – has seen its trademark hijacked by the mighty search engine.

The panda PR people are writing op-eds. The panda lawyers are filing claims. But nothing compares to the outrage of the panda SEO staff.  As Google rolled out Panda 4.0, all eyes were on the web to discover (h/t Danny Brown) the winners and losers.

My bank is sending me a new credit card because eBay is already having a bad week.  And then Panda 4.0 bites.  But it’s not just big business getting hit.

Rae Hoffman, one of my go-to SEO blogs, points out small businesses are getting hit too – over “false positives.” Read More…

Be Sociable, Share!
Read More