by Frank Strong
Zeitgeist as defined in Google’s Knowledge Graph (screenshot).
Searching is like a stream of consciousness; we start with a specific intent and wind up browsing from one click to the next. It is truly a web; an addiction of clicks that comes, like so many things, with both benefits and drawbacks.
In 2001, Nostradamus, CNN and the World Trade Center were on the way up in search volume, while Pokemon, the Olympics and voting, on the tail of a controversial election, were on the way down. My confused instinct was the first plane was a drunk farmer blindly lost on his way to spray crops.
The images, let alone the second plane, on display inside the media room at the Washington, DC offices of Hill & Knowlton, proved otherwise. I could see the smoke streaming from across the Potomac River from the balcony of the Watergate.
Thirteen years later, Nelson Mandela, Margret Thatcher, Paul Walker and a product, the iPhone 5s top the global search trends in the 2013 Google Zeitgeist. I first learned of Nelson Mandella when Peter Shankman’s update appeared in my Facebook news stream. And then searched to learn the details. Read More…