We’ve got a few more days to get something for Mom – or grandma, or baby’s mama, or a sister with kids (mine has six!). This year I was planning ahead – a marketing email from the same local flower shop where I order something for my mother each year hit me up early.
There was only one downside: they don’t deliver on Sunday (the 13th) which is the actual celebration of Mother’s Day. Ditto for the big shops – I ordered another gift from 1-800-FLOWERS and they don’t deliver on Mother’s Day either!
At any rate, I took to Google to search for some creative PR and marketing ideas around Mother’s Day. What are some things businesses are doing? Here’s a look at seven I liked:
1. Help the kids pick gifts. When I was about 4 or 5, I gave my Dad a nickel and a dime in an old candy case for Christmas. Back then fifteen cents was a big deal to me but I can still remember him laughing his ass off when he opened it. Sort of hurt my feelings. Of course, now I understand, but this anecdote underscores a business pain: kids have a hard time picking out gifts for parents. Charlie Gaudet writes in a blog post on Predictable Profits, “Create an event for children to come inside your store and select items just for mom. Perhaps offer a special discount to children, or offer a special low-priced selection just to kids.” Great idea! By the way, I found Charlie’s post by way of a PRWeb release (owned by my employer) which you can see in the nearby screenshot (click the image to enlarge) was the top search result in my Google News search for ideas to write this post.