Hello, and welcome!
I’m Frank Strong and I was for hire.
**As of March 2013, I’ve received and accepted and offer.**
Great talent isn’t hard to find, especially when it’s been designed to help you find it. Anyone that visits this page, likely found it through the marketing campaign I’m currently running — it’s part resume and part demonstration.
It’s a resume because I’m clearly marketing my talents to you. It’s a demonstration, because I’m applying what I know about PR and content marketing to lead you here — and its an illustration of how I can add value to your organization.
Below are a few commonly ask questions, recommendations and work samples. I trust you’ll find these helpful in evaluating me as a candidate and would encourage you to contact me at the contact information at the bottom for a conversation.
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Tell me about yourself?
I’m a seasoned, well-rounded and talented marketing executive with 15 years of combined corporate and agency experience, and core competencies in PR, content marketing and social media. Growing up, my father always used to say, “Find something you love to do and you’ll never work a day in your life.” That’s how it’s turned out — I’m absolute enamored with PR and the social science that accompanies the role.
Why are you looking for a new job?
I have family in North Carolina and rather than procrastinate on moving, I decided to make it happen in 2013.
What’s a marketing campaign you’ve worked on that’s noteworthy?
One of my favorite campaigns was a contest that involved both the use of a product to win and also to promote the contest itself. It was a press release distribution service, which we promoted in part with a press release, and judging was based on one simple metric: page views. The contest provided great blogging opportunities that demonstrated the value of the product in a non-promotional way, and the campaign took a fantastic turn: the winner provided an unbelievably excellent video case study, became a long standing customer and a staunch advocate for us on social media. In addition, we later approached the customer to be featured in a widespread digital advertising campaign. Later, that unique twist gave us an opportunity to earn media by sharing this story with marketing trade publications. It was a perfect integration of earned, paid and social media.
What’s one character trait that defines you best?
Adaptability. Though I’m a long time member of the Army National Guard, a reserve component of the Army, I started my military service as an enlisted Marine. The Marine’s have a saying, “We’ve done so much, with so little, for so long — we can do anything with nothing.” That nicely sums up PR. PR rarely has much of a budget but the expectations are always high — and yet I’ve excelled in this field. There’s a mindset to it — adapting and overcoming — there is a way. Maybe that’s around an obstacle… or over it, under it or through it. Here are a few more thoughts on how my military experience relates to my civilian work in PR: 6 Things The Army Taught Me About PR.
Do you have any work samples?
Yes, I write a lot, enjoy it and it’s a great way to help promote an idea. Two of these examples below I’ve done as part of this employment search campaign and two were completed on my former employer’s behalf. There’s many more examples, including some public speaking example and media interviews here.
- Ragan.com: 5 creative ways to repurpose content (syndicated on PRDaily)
- Social Media Explorer: Content Marketing – Dance Like Nobody’s Watching
- Duct Tape Marketing: 5 Social Media Lessons Gleaned from a New SMB Study
- Copyblogger: Why Content Marketing is the New Branding
Do you have any recommendations?
Certainly — and quite few that you can see on my LinkedIn profile. For convenience, I’ve placed a two recent recommendations below.
Anything you’d like to add?
Yes, for a greater understanding into how I think and view PR, consider these blog posts as a representative sample:
- 6 Creative PR Ideas for Blended Media
- Why PR Should Embrace Content Marketing
- PR defined: PR is about third-party validation
I’d like to talk with you in more detail, how can I reach you?
Send me an email at strong3320 (at) yahoo (dot) com or call me at 202-352-5920. I’d be glad to send you a copy of a proper resume. Thank you for taking the time to read this and I look forward to connecting with you.
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