Sword and the Script

Is LinkedIn Becoming a Spam Paradise?



by Frank Strong

reelSEO linkedin

When Grant Crowell received four LinkedIn messages in a single week pitching Mark Robertson’s ReelSEO video summit, he was fed up.

It was the same message sent four different times, from three different people, including Greg Jarboe, co-founder of the marketing firm SEO-PR.

“LinkedIn is about making real connections,” he said in a message complaining to ReelSEO posted to Twitter.

The response to that complaint from the official ReelSEO Twitter handle was dismissive, “Opt out – it’s that simple.” Read More…

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Infographic: Navigating Facebook Organic Reach



by Frank Strong

facebook organic reach header
For every hundred fans a brand page has earned, just two will see status updates organically. Organic means those views that come naturally through the new stream, without paying Facebook to advertise content posted to a brand page.  What’s clear is there is a decline in Facebook organic reach.

For many brands, Facebook’s aggressive moves to generate advertising revenue, has reduced the value of Facebook as a platform and they feel as if it’s a bait and switch.  Jim Tobin might agree – and his company Ignite Social Media represents many large brands.

“The large corporations I talk to are very frustrated with Facebook and are re-evaluating their investments,” he noted in an “Off Topic” series interview for this blog. “It was very valuable when you had organic exposure that could be boosted with paid. As the organic evaporates, the value prop changes.” Read More…

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Infographic: Social Media Short Hand for the un-Social CMO



by Frank Strong

Social Media CMO

So much for the Social CMO. A recent study by IBM indicates just one-fifth of CMOs incorporate social media in digital marketing.

This suggests to me that social media is either completely useless, or it still presents and enormous and latent opportunity. My money is on the latter.

Perhaps seizing on an opportunity, Adobe which also runs CMO.com, published an infographic, we first spotted on Visual.ly titled: The CMO’s Guide to 2014 Social Media Landscape. Read More…

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13 Statistics from an Inc. 500 Social Media Study



by Frank Strong

social-media-study-Inc500
UMASS Dartmouth Center for Marketing Research is out with new research as part of its long standing study of business and its relationship with social media. The Center has been publishing research focused on either the Inc. 500 or the Fortune 500 since 2006.

I’m partial to the Center’s research because it includes some academic rigor – that is more or less absent an agenda. The current study focuses on the Inc. 500 and is a two-step methodology of reviewing use-cases and later conducting surveys by random sampling.

Key findings from the UMASS study Read More…

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Survey Says on Twitter, Small Business is Likeable



by Frank Strong
Survey Says on Twitter Small Business is Likeable

Conventional social media wisdom says people don’t like brands on Twitter – which in part explains the movement for humanization. Contrast that with “personal branding” and we indeed live in strange times where brands strive to be human, and people strive to be brands.  

Whether it’s the humanity or branding, there’s something inherently likeable about small business. Clearly there’s a lot to like – according to the Small Business Administration, small business makes up more than 99% of employer firms in the U.S. and provide for nearly half of all private sector jobs.  A new survey by Twitter – Small Business Customer Insights – says small business socially likable too. Read More…

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3 Takeaways from Neal Schaffer’s Maximize Your Social



by Frank Strong

Neal Schaffer Maximize Your Social

Ever get two birds with one stone?  I did this past Monday.

Zen Yinger sent me a note on Twitter telling me Neal Schaffer was in town for a book signing at a local Barnes & Noble.  I “met” them both somewhere along the social media trail about two or three years ago – and this week I was lucky to meet them both in person.

“Social media complements everything and replaces nothing,” Neal said as he kicked off his book signing talk (video posted nearby). What’s interesting about Neal is that he comes at things from a sales and business development perspective, rather than a marketing and PR perspective. I often find his views refreshing – and outside the doldrums of the echo chamber. Read More…

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Infographic: Dr. Seuss’ Guide to Twitter for Busy Executives



by Frank Strong

Dr Seuss Guide to Twitter for Busy Executives

Top executives that engage in social media can make a remarkable differenceWhile I haven’t seen any data, I have a sense there’s a lot of busy executives who in the back of their minds know they should be active on social media but haven’t yet taken the time to learn about it.

There’s a stumbling block too – it’s sociological or perhaps psychological – and it centers on the idea they’d have to ask for help, which means admitting there’s something they don’t know.

As Steve Farnsworth posted today, “Smart people aren’t afraid to ask dumb questions.” Read More…

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Infographic: LinkedIn’s study on Job Satisfaction



by Frank Strong

job satisfaction
There’s an old saying that people don’t leave a job, they leave a boss.

A LinkedIn infographic, I first spotted on Entrepreneur.com, seems to say the opposite. “Relationship with managers” is ranked as the one of the “least important factors that will get professionals to accept a new job.” The data is almost completely at odds with my own personal views, though it may also be the difference between accepting a new role — and staying in an existing job, which while related, would change the context of a survey question.

 The infographic cites three of the least important factors as:

  1. Job title
  2. Office location
  3. Relationship with managers Read More…
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Infographic: 25 Useful Content Marketing Tools



by Frank Strong

content marketing

With so many tools available for content marketing and social media, it’s easy to feel overwhelmed, so when the Social Times ran this infographic on their site, it caught my attention as useful for a weekend share.  PSA:  the Social Times has a fantastic email newsletter that comes out every morning and summarizes the major social media stories of the day.

Typically, I take a bite-sized approach and test out a few tools at a time.  Of the 25 tools on this list, there are four I’ve had some experience with and  here are three that I’d put my name on: Read More…

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