Sword and the Script


Frank Strong

Yep, just jumped out of that plane in the background!

Who the heck is this Frank Strong character?

Frank Strong  is a classically trained PR pro that believes PR should embrace content marketing.  Over the course of 15 years, I have primarily worked in B2B technology circles and “grew up” in an agency environment having worked for firms big and small.  For the last three gigs, I’ve been in-house, first with a start-up, then the middle-market, and now with a truly large global company.  In many ways though, my current job is “intraprenurial” and is similar to being a start-up within a larger company.

I’ve earned three degrees including an M.A. in public communication (’01) and and M.B.A. (’05), which I earned part-time while working for a PR agency. A long time reservist with 20 years in uniform and two deployments, I can tell you getting an M.B.A. at night is one of the hardest things I’ve ever done. Solving several hours worth of accounting or economics problems at 10 p.m. after class requires extraordinary concentration and determination.

I’m pretty active on Twitter and Google+ and manage a Google+ page and a Facebook page for this blog.  I tend to limit my LinkedIn connections to people I actually know or have worked with in some way; Facebook I keep personal and wrote a post to explain why:  Confessions of a Facebook Faker.

About the blog: Sword and the Script

This blog is about studying and learning. It’s about commenting on stories and conversing with people about stories and ideas related to marketing, PR and social media.  It’s part project, part hobby and part professional development.   I choose to blog for a number of reasons:

  1. Strong words.  I have something to say I think is worth sharing.
  2. Brain power.  Writing is thinking; often my best ideas come after writing a post.
  3. Meet new people. I like the engagement and am continuously amazed at the new friends I’ve made.
  4. Trial and error.  It’s a chance to experiment with content, with tools, with technology and most importantly with ideas.
  5. Advancement.  It enhances my career and introduces me to new opportunities.
  6. PR is interesting.   We do interesting work; there’s a lot to talk about.
  7. Good times.  I have fun doing it.


Guest post policy

Yes, I’ll accept a guest post.  I might even take something I absolutely disagree for the spirit of debate and for understanding.   I am rather selective and so here are some guidelines:

  1. It must be original content not published elsewhere until at least 30 days after published here.
  2. No content farming:  tips posts on “how to” that are a dime a dozen on the Web are boring.
  3. No unnatural links; it’s got to be relevant to PR, marketing or social media.
  4. Have a specific idea in mind; don’t send me a-la-carte menus; not my style.
  5. Read a post or two before pitching me so can demonstrate you’ve got something that fits.
  6. Don’t be surprised if you pitch me one thing and I ask you for something else.
  7. If your post runs, I expect you to reply to comments.
  8. Know my name; my name isn’t “Hi there.”  PR pros should know better anyway.
  9. I’m not a big deal.  I don’t pretend to be…but it’s my blog; it’s my baby.

You can reach me at strong3320 {a-t} yahoo [d-o-t] com.



Most of my work has been B2B-focused and in the high tech sector. I am currently a communications director for the LexisNexis Business of Software Solutions (BLSS) division. Who knew legal was a $300 billion market in the US alone?  I’ve spent more than 20 years in uniform in reserve components of the military.  I’m an infantry officer in the Army Reserve and began my military career in 1993 as an enlisted Marine. and later earned a commission in the Army National Guard. It looks like I’m going to retire as a Reservist.  I’ve deployed twice for a total of about two years overseas.  I left once for war and once for peace and ironically, war gave me compassion, while peace chipped away at my empathy and hardened my soul.   All of the views expressed here are my own and may not reflect the view of my employer, or the military or any other organization with which I’m affiliated.  Often I criticize the things I care about the most…because I care about them.

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