“It should be called Giraffe bread.”
“Social media does not make you a good marketer. Good marketers figure out how to effectively use social media.”
“Analysts are quick to point out that the site’s users effectively act as employees, adding content and value for others.”
4. Google’s IPO vs. Facebook’s IPO. Some financial analysts take exception to Facebook’s enormous valuation, and it’s a similar story line from Google’s IPO. We’re all wishing now we purchased GOOG at 80 bucks a pop given it’s currently trading at nearly $600 per share. However, Forrester’s Nate Eliot really pinpointed the issue when compared the two in a post called How Facebook’s IPO Could Transform Marketing.
“In 2004, even the least sophisticated marketers were generating enormous ROI on Google; today, even the savviest marketers often struggle to do likewise on Facebook.”
5. CMOs down on ad agencies. Scott Brinker wrote aboutthe CMO Council’s new survey of 6,000 corporate marketers that found just 9% believe their ad agencies is adapting to digital age. As a result nearly half are planning to consolidate the agencies they retain. It’s unbelievable that in 2012, this is still a topic of discussion: social media is not new!
“When 91% of your customers think you’re a dinosaur, that can’t be good.”