Photo sharing isn’t new, but Instagram is different in two key respects.
First, it is available only on an iPhone.
Unlike Flickr, Instagram does not offer a platform for you to share photos, rather it provides a utility to easily augment them with a different look and then share it on your existing platforms – say Twitter, email or Facebook.
This utility is the second key difference and what I like about it is the ability to accent their photos with a hint of nostalgia.
Into this photo:
In other words, it helps amateur photographers with merely an iPhone, produce captivating images.
When I sent my email inquiry on February 26th, this group had 176 “instagrammers” in 88 cities. Tonight, as I write this post, they have 375 instagrammers in 154 cities.
1) it provides its large base of users a self-managed forum to meet with like-minded users;
2) in the tightknit and passionate world of photography – from hobbies tot expert — this group is likely to grow deep roots;
3) it creates advocates by engaging users on a grand, yet low cost, scale while allowing them to be part of something larger than the company itself.
Perhaps most importantly is the fourth reason: such events encourage users to share ideas and facilitates the creative use of its tool.
It’s a good technique for anyone launching an app. Instagram might seem like an overnight success, but make no mistake it had a ground game.
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Photo credit(s): Instagram.com/frankstrong