Crisis communications professionals everywhere just had their world upended: The Economist just may well have put you out of work by unleashing one of the most closely held secrets of the industry.
The latter would certainly happen if Coke didn’t address the issue directly, but rather spewed a stream of positive, motivational messages accented with flowery language and very pleasing press release quotes. Maybe the rumors would just magically go away.
Photo credit: Flickr, Martin Whitmore
The Economist and PR: Stereotypes and Reflections