>>>Influence is the ability to cause desirable and measurable actions and outcomes. – Brian Solis
1. It translates trust. 87% of consumers trust a friend’s recommendation over a review by a critic; (Brian Cavoli in this SlideShare presentation).
5. It translates motivation. 38% of adults online (including those outside of social media sites) “aim to influence others when I express my preferences online,” (Adweek).
Great statistics, Frank! It looks like we really do live in a new era of influence, with social media making it easier to share our thoughts and opinions with others than before. And to your point, influence often translates into various outcomes, but it often goes back to the idea that an individual valued another individual's opinion or recommendation.