>>>Influence is the ability to cause desirable and measurable actions and outcomes. – Brian Solis
1. It translates trust. 87% of consumers trust a friend’s recommendation over a review by a critic; (Brian Cavoli in this SlideShare presentation).
5. It translates motivation. 38% of adults online (including those outside of social media sites) “aim to influence others when I express my preferences online,” (Adweek).
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Posted In: Social Media