I once recall that Harvard guru Rosabeth Moss Kantor wrote the best business leaders are not students of business, but students of history, because they view things in context. What a year 2010 has been for PR — it’s hard to believe it’s almost over. Looking back, even as we look forward, here’s 15 of the PR and social media stories that stood out for me in 2010.
1. Digg hits the Oregon Trail. Digg launched its new site. It also gave us the oxen-drawn wagon version of a Twitter fail whale.
Five free must have iPhone apps for PR pros
Thanks for the comment Lee. The video is great. You're points about social media being a platform for engagement, rather than direct sales, is dead on. IMHO. Pragmatic advice, grounded in real world examples, as always!
Great roundup Frank, thanks for including some Social Media SEO :) I forgot about that video with Mike - it's not half bad. Cheers, Lee
Great point. That was a fiasco. At least in buzz. Personally, I think the The Gap's issues were driven by a very vocal minority.