Sword and the Script

Stop the presses! It’s a press release revival




Google skipped a press release for it’s quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer.  Even PR Week jumped on the “trend” as evidenced by a HARO query for a “Gloves Off” section I noticed a few weeks back.  I haven’t seen the article post yet — just checked.

Sigh.  I find such posts to be old, tired and misguided. After all, Bill Sledzik wrote he first heard the press release was dead in 1979!

Yet as the seasons have turned it seems to have brought a renewed appreciating for the staple press release.  Blame it on the Tea Party.  It’s a revival.  To celebrate, let’s give the press release a new name prefaced by a six letter word that begins with an “S.” 

Here are a few posts I’ve spotted lately that spawned the idea for this post:

Journalistics: Use News Releases for More Than PR
The Buzz Bin: People Are Talking In Press Releases, But Is Anyone Listening?
Pop!  PR Jots: The Press Release Isn’t Dead. No, Twitter Didn’t Kill It.

Here are a few of my previous thoughts the topic:
Nineteen-seventy-something…and a press release
5 Tips to Optimize Your News Release for New Media
News Flash! Press Releases Aren’t Just for the Media Anymore
The best day to send a PRWeb press release

As for the Google screenshot nearby?  Yeah, I’m feeling lucky. 

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1 comments
Davina K. Brewer
Davina K. Brewer

Not sure I'd call it a comeback or revival, because I've not fallen for the "release is dead" hype. It's changed, it's evolved. It's expanded to social media releases, optimized with keywords and links and resources like video. It's shrunk to the quick-fire pitch, maybe even 140 characters or less. It's all things in between. What I'd say is dead or should be is the blanket release, the spam blast sent to any and everyone without targeting. FWIW.