Google skipped a press release for its quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer.
Even PR Week jumped on the “trend” as evidenced by a HARO query for a “Gloves Off” section I noticed a few weeks back. I haven’t seen the article post yet — just checked.
Yet as the seasons have turned it seems to have brought a renewed appreciating for the staple press release. It’s a revival. Let’s celebrate.
Here are a few posts I’ve spotted lately that spawned the idea for this post:
- Journalistics: Use News Releases for More Than PR
- The Buzz Bin: People Are Talking In Press Releases, But Is Anyone Listening?
- Pop! PR Jots: The Press Release Isn’t Dead. No, Twitter Didn’t Kill It.
Here are a few of my previous thoughts the topic:
- Nineteen-seventy-something…and a press release
- 5 Tips to Optimize Your News Release for New Media
- News Flash! Press Releases Aren’t Just for the Media Anymore
- The best day to send a PRWeb press release
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Nineteen-Seventy-Something…and a Press Release
Not sure I'd call it a comeback or revival, because I've not fallen for the "release is dead" hype. It's changed, it's evolved. It's expanded to social media releases, optimized with keywords and links and resources like video. It's shrunk to the quick-fire pitch, maybe even 140 characters or less. It's all things in between. What I'd say is dead or should be is the blanket release, the spam blast sent to any and everyone without targeting. FWIW.