Google skipped a press release for it’s quarterly earnings a short while ago, which spawned another round of “Is the press release dead” posts that stretched out along the summer. Even PR Week jumped on the “trend” as evidenced by a HARO query for a “Gloves Off” section I noticed a few weeks back. I haven’t seen the article post yet — just checked.
Yet as the seasons have turned it seems to have brought a renewed appreciating for the staple press release. Blame it on the Tea Party. It’s a revival. To celebrate, let’s give the press release a new name prefaced by a six letter word that begins with an “S.”
Here are a few posts I’ve spotted lately that spawned the idea for this post:
Journalistics: Use News Releases for More Than PR
The Buzz Bin: People Are Talking In Press Releases, But Is Anyone Listening?
Pop! PR Jots: The Press Release Isn’t Dead. No, Twitter Didn’t Kill It.
Here are a few of my previous thoughts the topic:
Nineteen-seventy-something…and a press release
5 Tips to Optimize Your News Release for New Media
News Flash! Press Releases Aren’t Just for the Media Anymore
The best day to send a PRWeb press release
As for the Google screenshot nearby? Yeah, I’m feeling lucky.
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