“It’s fair to say that some of the most influential people on the web aren’t going to take the time register in a project, to begin with. I mean, they’re influential! As part of being influential, they’re probably busy doing the things that made them influential in the first place, not worrying about proving their influence.” Danny Sullivan
“Brands who take influence planning seriously will start by embracing a deep and strategic approach to using social media. They may not wake up next Tuesday and say “I need to transform the way I market,” but once they get started they’ll be hooked.” John Bell
“…it’s apparent that respondents regarded popularity as the sheer number of contacts on a social network and reach as the ability to actually communicate meaningfully with some number of those contacts. As one respondent put it, ‘A person can have only a few contacts and greatly influence just those few.’” Paul Verna
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Thank you, Robyn. I'd be very interested in any research or reports you write. This is definitely going to be a trending topic for the next 12-18 months, and it wouldn't surprise me if "influence management" works it's way into job titles.
Excellent - thanks for all of your thoughts and resources. I'm in the middle of a Masters residency at Royal Roads University and I chose Influence as my "stream". People misunderstand the role and power of influence, I like the challenge of harnessing something perceived as evil and making good things happen (or make bad things stop :-)