@Anonymous Reporters are under tremendous pressure these days. Timing, credibility, and articulation all play a role. I've had great stories perfect for specific reporters, but they already had story assignments. Be patient. One thing I've found is that good pitches may not get an immediate response, but if you are a reliable source, you'll find your note makes it into a special folder for some future time. That's sort of the point I've tried to make here. @Krista, thanks for stopping by and sharing. Indeed, the relations in PR, is the root of relationships!
Great post, Frank! You've really hit it right on target--the idea behind media relations is that it is a relationship. And like most relationships, they take time to develop and to get to know the other party's interests. You'll have more successes with those reporters you've built trust with than with those who don't know you from Adam.
Can't disagree with anything you wrote but here's the rub. Journalists can get slammed with email pitches left and right. And you have to compete with all of these pitches. Now, here I am, trying to pitch what I think is a relevant story to both the editor and reporter, on a beat that the paper covers, AND it's extremely relevant as the country is dealing with a painful recession, and I'm not getting any feedback from either the editor or the reporter. And I don't understand why.