For better or worse, that was the message some readers took away from this post in PRNewser, Vocus Q2: Record Revenues; Developing Paid Version of Help a Reporter Out (HARO). As a long time HARO subscriber, a PR pro, and the PR pro for Vocus, let me clarify: HARO will remain free and here are 7 reasons why.
1. Vocus CEO Rick Rudman said HARO would remain free. In the initial news release announcing that Vocus acquired HARO, Rick said, “As a free service, HARO is a perfect on-ramp to the Vocus suite for new customers and complements our existing product portfolio.”
2. Peter Shankman said HARO would remain free. He wrote in his post on the deal, “NOTHING CHANGES. HARO will still be free.”
4. Rick reiterated HARO would remain free. On our Q2 2010 earnings call, Rick said that HARO would remain free. In fact the exact quote from the conference call transcript reads, “The HARO service is free to subscribers, which we plan to continue offering.”
5. That PRNewser post? It actually said HARO would remain free. The overlooked detail that followed the headline in the above named PRNewser post is where Joe wrote, “This is in addition to the free version, which the company will continue to operate as is.”
6. Vocus CMO Bill Wagner said that HARO will remain free. In response to questions about premiums services, Bill Tweeted, “Hey @dbreakenridge, we also reiterated on our earnings call that HARO will remain free. What you’ll see are additional srvcs. Stay tuned.”
7. Vocus posted that HARO would remain free on its Facebook Page.
What more can we do? HARO will remain free as a bird.
As Peter wrote in this post – “PS: Did I mention the HARO you know and love will always stay FREE? Good. Just checking.”
Know someone suggesting HARO won’t be free? Please send them a link to this post.
Disclaimer: In case you weren’t aware — I’m the director of PR for Vocus. Follow us @Vocus.
Update 7/29/10, 11:17 a.m. Anonymous comments will not be published. Contributions are welcome — name and Web site link please!
If you enjoyed this post, you might also like:
PR Strategy: Paid Media Tactics for Earning Media
We've got a ton of ideas, but I'm not confident that calling it a "paid version of HARO" is the right way to think about it. If anything, that is partly the source of confusion and the catalyst for this post.
I think you made it clear that HARO is going to remain FREE. I am kind of interested what the paid version consists of though. That should be interesting.